Cold Email Outreach – LeadSniper

What goes into customized cold Email outreach services?

Establish client key goals to determine expectations and to establish how many lead generators will be required.
Review database to assess feasibility of campaign success.
Study the history of your previous outreach and other campaigns to benchmark our future success.
Assess current assets such as email templates, sequences which may be reused and/ or adapted.
Review success metrics including deal velocity, average value and customer lifetime value.

Check domain reputation and determine factors that affected it and advise selecting another cold email sending domain if needed.
Spam checks for email deliverability to determine what proportion of emails land in spam vs. Inbox.
Assess DNS authentications to ensure DKIM, SPF, DMARK are in place.
Set up new mailboxes if required.
Warm emails indefinitely using our specialist email warming technology.

Review of playbook and other marketing materials to understand client positioning and USPs.
Confirmation of Ideal Company profile (ICP) including industry, size, annual revenue and location.
Establish personas, including job titles, seniority, challenges & pain points.
Create product market fit canvas document identifying ICPs, personas, each with subsequent challenges, pain-points, solutions and proof points

Draft email content using creative writers addressing the key pain-points and challenges of each persona.
Research and develop a range of ‘high-open’ subject lines for pilot testing project.
Ensure all key criteria are followed to balance deliverability with engagement including length of emails, format, presence of questions and call to action (CTA).
Spam check content to ensure emails do not contain elements that increase the likelihood of emails being sent to spam, including specific known spam words, formatting, excessive links or images.

Configure stages (in-progress, success) which distinguish success, in-progress and failure.
Create company lists within our database/ CRM based on identified ICPs.
Set-up personas based on approved client contact profiles.
Based on filtered ICPs and personas generated within our database, provide sample of companies/ contacts for client review.
Set-up email templates for emails which will be used in the campaign’s sequences including adding personalization tokens to email body and subject and conduct test sending
Using the templates, create sequences, determining time gaps between emails, email cadence, each sequence tailored to specific personas and time zones.

Run campaign on small group of contacts.
Set up A/B variations of emails (subject lines, email body) to determine the best email variants for the main campaign.
Review pilot data including opens, clicks, replies (positive and negative) to assess successes and failures.
Make the necessary changes and re-run pilot.