Email sequences are powerful tools that allow us to deliver a series of automated highly personalized emails to personas over a predefined schedule. These sequences provide flexibility by enabling us to set the time intervals between each email. Additionally, the ability to include gaps between emails helps to avoid overwhelming the recipients and allows for natural progress in the communication.
Email sequences can be set up to automatically unenroll recipients when they reply to an email or when they make an appointment, streamlining the process and providing a seamless user experience. This automation not only saves time and effort for marketers but also ensures that subscribers only receive relevant content based on their actions or responses.
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