In order to establish a successful email campaign, it is essential to first determine your Ideal Customer Profile (ICP). The ICP is a hypothetical company that incorporates the key traits that represent your ideal customer.
By examining factors like company size, industry, location, annual revenue, and budget, you can effectively determine the types of companies that you are best suited to serve. This understanding enables you to identify your customers’ main challenges, tailor your products or services to meet their needs, and concentrate your sales efforts on acquiring the most qualified customers.
Elements
Company size
Industry
Location
Likely number of referrals
Return on Investment (ROI)
Customer Lifetime Value (CLV)
Annual revenue
NPS, CSAT scores
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