Technical audits are an essential step in preparing for email campaigns. It involves conducting a comprehensive review of the technical aspects of an email campaign to ensure its smooth execution and maximum deliverability.
The audit includes examining the maturity and health of the domain as well as the email infrastructure, such as the email service provider, DNS records, and email authentication protocols like DKIM, SPF, and DMARC. Initial delivery/ spam reviews are conducted to determine the email reputation and to see what proportion of emails land in the Inbox vs. Spam folder. On the basis of our findings, we may recommend an alternative email sending domain.
Elements
Domain maturity check
Sending domain health check
Spam blacklist look-up
DNS record review
DKIM, SPF, DMARK authentication
Spam test
Email reputation check
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